RAM | Revolution
Ram is defined as a sheep, a battering ram, forcing something by impact. We created a reveal for the certainly impactful electric RAM truck concept, RAM’s first-ever electric vehicle.
Our reveal film was made up of two parts. One was focused on the vehicle’s revolutionary design, our environment reflecting it and blending into it harmoniously. The second shows our vehicle driving through a beautiful bridge at night - filled with emotion, energy, dynamic camera moves and a whole lot of kilowatts flowing down to the wheels.
Our films were part of RAM’s concept reveal at this year’s Consumer Electronics Show, with the worldwide media already showing excitement for this upcoming revolutionary machine.
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Brand: RAM
Agency: TRG
Direction, Production & CGI: Bipolar Studio